Opportunity with Samsung x KHAITE
To engage a new audience for Samsung within the fashion space. To leverage Samsung’s current UnSame campaign and create a compelling partnership in high fashion that compliments ‘UnSame’ and highlight’s Samsung’s Q6B6 devices and features.
Action
Working with designer and fashion house KHAITE to create an experiential and digital experience called The Un-Scene, a campaign encouraging people to go against the grain, dare to go and experience something new with Samsung devices and KHAITE.
Exclusive Collection tease on Instagram
In the Un-Scene, the beauty is in the details. We'll launch an all-new KHAITE collection, designed with Samsung Q6B6 devices in mind and exclusively available to those who join the Un-Scene, showcasing the details and processes that bring powerful tech and high-end fashion to life.
Teasing the collaboration on Instagram with behind-the-scenes moments of the line's creation and launch date.
In Store Experiences
Those who join the Un-Scene will be invited to experience the latest in fashion and disruptive creativity in spaces previously unknown at ultra-exclusive KHAITE x Samsung events. We'll transform dressing rooms at KHAITE's New York, East Hampton, and Seoul spaces into portals for shoppers to communicate globally, powered by Samsungs Translate Feature.
Event: An Un-Invitation to Fashion Week
We know everyone will want to be at Fashion Week in 2025, but let's challenge them to break away and experience something different. We'll send Fashion Week un-invitations to select guests, encouraging them to instead show up for an underground KHAITE x Samsung show that will flip expectations.
