Campaign for RayBan
People are unaware that Ray-Ban is one of the original brands created for adventure. Sure they're stylish, but Ray-Ban’s were originally invented to keep sunlight from distracting pilots.
Action
Position Ray-bans for the adventure seeker and remind consumers what they were created for.
OOH
Placed in airport terminals, outside travel transit and featured in sky/destination magazines.
Virgin Airlines + Ray-Ban in flight amenities kit.
We’ll team up with Virgin Airlines and create a Ray-Ban branded experience on flights going to the sunniest places on the planet.
This will feature a postcard of the destination and a discount for travelers to purchase their own Ray-Ban’s for their sun-filled adventures.
