Opportunity with Great Lakes Distillery
To expand its award winning spirits category to include a non-alcoholic botanical spirit. An N/A Gin & Tonic with the same bite.
Action
Create a label and brand that represents this N/A product + research in the non-alcoholic space.
MoodBoard
mood boards that capture the benefits of a botanical spirit, colors and design that speak to creating a unique product in a new category.
Exploratory Work: Option 5 was presented to the client
Using Sans (without) logo design as the brand name and Junipre as the title for the non alcoholic flavor.
Exploratory Designs
Using the Sans name to create the S pattern on the wrapper, playing with botanical prints as the bottle background wraps and bold typefaces.
