Opportunity for Rent The Runway x Airbnb
Insight
It’s expensive and a pain to buy clothes for a vacation you’ll most likely only wear a few times.
Partnership Opportunity
A partnership like RTR + Airbnb highlights the convenience in both renting your stay and vacation closet at the same time. Arrive to a fully stocked closet, and leave it all behind when you head home.
Partnership Launch Event: Miami in Chicago
RTR x Airbnb will host an event in the dead of winter, in Chicago. Influencers will be invited to an Airbnb decked out to look and feel like Miami. Attendees will be able to wear RTR outfits from the Miami collection and enjoy Miami vibes with their friends.
We’ll announce the event through a teaser video on Instagram.
Airport Kiosks
Touch screen kiosks will be present in airports and Rent The Runway stores. Choose a location and see what type of clothes can be rented and sent to your Airbnb.
On Instagram: Influencer Campaign
RTR will leverage the power of key influencers to rent wardrobes in our four pilot locations and flaunt their looks and rad Airbnbs on Instagram. Each post will contain CTAs to learn more about both the outfit selections available as well as the Airbnbs featured.
